L.G.R was started by Luca Gnecchi Ruscone, inspired by his grandfather’s optical shop in Eritrea, Africa which stocked elegant optical frames and sunglasses imported from workshops in Italy.

The brand keeps durability and longevity in mind and is dedicated to preserving the heritage of Italian craftmanship in a world where mass production and automation is dominating.

Their eyewear exudes sophistication and features sleek lines and an understated luxury. Because of this L.G.R now boasts a star-studded clientele with Tom Cruise, Prince William and Gigi Hadid being spotted in their frames. You can also see their styles on the Netflix shows Emily in Paris and Ripley.